Aug 10, 2017
I had an awesome conversation with Venkat Nagaswamy about what Account Based Marketing is and how AI can help to scale ABM initiatives. He also mentioned that one of the key aspects of a successful ABM strategy is content that speaks to the right targeted audience. Lastly he talked about the fact that AI is a bigger change than anything else we have seen before, and we are just getting started.
Full show notes and links: https://aderson.com/post/interview-27-venkat-nagaswamy-account-based-marketing-and-ai